Another one of many firsts for me was getting to work on the launch of the first ever Volkswagen SUV, the Touareg. The client was great. They let us produce three fun product demonstration spots using other vehicles in the family (Golf, Jetta, and New Beetle) to show just how capable the Touareg could be.

And then, beyond that, they bought a campaign challenging the category with just how far SUV spots had gotten, allowing us to have a bit of fun with the casting.