Appearances can be deceiving. That was the core idea we leaned into when launching the newly-designed Passat and Passat Wagon. When you look like a million bucks, people assume you must have the cash to back it up. We were about to prove them wrong.

Fun fact: We cast a young, unknown TR Knight in our spot titled “Ransom” well before he was on Grey’s Anatomy. His performance along with a few others’ brought home one of two Cannes Lions that have come my way.